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MKTG 330: Consumer Motivation and Behavior

Resources designed to enable you to conduct your research for this course

Introductory Resources for Marketing Research

Provides basic principles of marketing and advertising in clear, concise tutorials

Excellent online resources for newcomers to the industry, students and individuals with an interest in market research.

The Trending tab offers good introductory readings

Directories of addresses, phone and fax numbers, branch offices, officers, and scope of activity

Excellent encyclopedic essays

Library Links